Titanium oxide in toothpaste: what you should know

Titanium oxide, also known as CI 77891, is often used as a whitening agent in toothpaste. Despite its widespread use, there are increasing concerns about its safety. A recent test by Ökotest shows that 13 of 48 toothpastes tested contained titanium oxide. 

What is titanium oxide?

Titanium oxide is a white pigment that is often used in cosmetics and food to make products bright white. In toothpaste, it provides the characteristic white and shiny appearance. However, there are studies that suggest that titanium oxide in nanoparticle size may be harmful to health as it could penetrate cells and cause toxic effects.

EFSA expresses concerns

The European Food Safety Authority (EFSA) classified titanium oxide as unsafe for consumption in 2021 because of its ability to build up in the body and potentially cause DNA damage. Although these concerns mainly apply to food, there is growing concern about its use in toothpaste, which regularly enters the mouth.

Alternative: Natural ingredients

Given these concerns, more and more consumers are turning to toothpastes without titanium oxide. Ben&Anna is committed to offering safe and natural products. Ben&Anna toothpastes deliberately do not contain titanium oxide (CI 77891). Instead, they use natural ingredients such as xylitol, sage and echinacea, which are not only safe but also effective.

Here it goes to dental care by Ben&Anna. 

Conclusion

Deciding to switch to toothpaste without titanium oxide can be an important step for your health. Ben&Anna offers a safe alternative with natural ingredients that effectively care for your dental care. If you want to learn more about toothpaste safety and ingredients, read the full article at Ökotest.

For more information, see this article from Ökotest.