Overall a good product, and pleasant in taste. However, I haven't quite gotten used to the dosing mechanism of the wooden stick yet, hence the one-star deduction.
BestsellerWhitening
TOOTHPASTE – WHITE WITH FLUORIDE
Carla, Greta
and over 3.800 others are enthusiastic about Ben&Anna products
Our toothpaste in the glass jar offers maximum protection against cavities thanks to the power of sodium fluoride (1450 ppm) combined with all-natural ingredients. It effectively strengthens tooth enamel and protects against acid attacks, while sea buckthorn and sage promote healthy gums. The glass packaging is plastic-free, without compromising the proven protective effect of fluoride. For thorough cleaning and a long-lasting feeling of freshness – every day.
NATRUE certified
100% Vegan
PETA Approved (Cruelty-Free)
How do I use it?
How do I use it?
Apply a pea-sized amount to a damp toothbrush and brush thoroughly for 2 minutes. Rinse mouth afterwards. For best results, use morning and evening.
Effect
Effect
Ingredients
Ingredients
RDA value: 75
100ml
Regular price
7,49 €
retail price
Regular price
Price
74,90 €pro l
Taxes included.
Shipping will be calculated during the payment process.
In stock - with you in 3 to 5 days
🇩🇪 Germany: minimum order value of €20 🇪🇺 Europe: minimum order value of €50
Safe and convenient processing
We are happy to help you with any questions
Risk-free thanks to satisfaction guarantee
Known from
That's what our Community
Customer Reviews
Overall rating: 4.8 / 5 from 165 reviews.
Great product! Whiter teeth! Yes, it's a little fiddly at first with the wooden spatula, as I was only familiar with the usual toothpaste tube. Brushing your teeth is "normal," but the feeling afterward isn't artificial. With regular toothpastes, I was always bothered by the artificial freshness boost. This one is different; you have a fresh, natural feeling in your mouth, and your teeth feel very clean! And that lasts a long time! Plus, my teeth are slightly whiter. I feel great using this toothpaste! I learned about Ben & Anna through PETA because NO animal suffering should be involved in my cosmetics
I've been using this toothpaste for a long time and I'm totally satisfied!
This has been our family toothpaste for a very long time! Pleasant taste and easy to remove thanks to the small wooden spatula.
Simply great!
We tried four different toothpastes in jars. We liked the one from Ben & Anna the best.
You make wonderful products that really work. I love this toothpaste in the jar! Keep it up!
We love the toothpaste - also because the packaging can be completely recycled.
We've been using this toothpaste for a while now, alternating with the black one – simply fantastic! 5 stars
My 14-year-old son and I really like using this toothpaste. It has a great texture, is very economical, and leaves teeth wonderfully white without any questionable additives. Fantastic!
Super fast processing.
Expert
Tastes good, is economical to use and contains fluoride.
the applicator is meh, but that isn't the main part of the product that's why its 5 stars
For me, this is the best fluoride toothpaste. It foams well, isn't too strong, and I like the refreshing feeling after brushing. A great alternative to plastic packaging.
The toothpaste in the glass jar is great!
I like the feeling of starting the day without plastic, and that doesn't stop at the toothpaste tube. Thumbs up!
This is for my husband, and he is very satisfied.
I've been ordering the toothpaste in the glass jar for some time now and I'm completely satisfied.
Very good whitening toothpaste, the delivery was very fast.
A super fresh and super clean result!
Am satisfied.
Unfortunately, it didn't help.
Very fresh in taste, gives a very good feeling of freshness in the mouth.
I really like them – the consistency, the foam, the packaging. I'm just sad that the orange flavor in the glass jar is no longer available. I loved that one!
I am very satisfied with the product, but I don't like the wooden spatula so much.
I've been using this toothpaste for years and I'm totally satisfied.
Packaging in glass was the deciding factor.
Top-notch toothpaste! Our children love it, and the spatulas do their job perfectly; they've never chipped or anything like that. The only downside is the discoloration on the lid if toothpaste gets on it. The metal reacts with the toothpaste, creating a black residue, but it's easy to wipe off.
Fast delivery, very good quality
The toothpaste is great. I especially love that it comes in a glass jar. No plastic waste! 👍
Great toothpaste!
I first discovered this toothpaste in an advent calendar and was thrilled after the first use! The scent and taste are similar to strong mint and leave a long-lasting feeling of freshness after brushing. When the first jar was empty, I absolutely had to order more because I found my "old" toothpaste boring. I gave one jar from the four-pack to my mother, and she's just as enthusiastic as I am :)
top
I really like the basic idea, and the spatula works well for dispensing the toothpaste. It would be practical if there were a clip in the lid to protect the spatula from external elements. I find the taste of the toothpaste takes some getting used to, but perhaps others will like it.
As always, everything went super fast and smoothly.
Everything great
Fresh taste and great mouthfeel!
Great product. I will order it again. My teeth feel thoroughly cleaned.
Great products, would buy again.
Ben & Anna White Toothpaste with Fluoride – Whitening & Protection in a Sustainable Glass Jar
You can rely on these values leave
100% Certified Natural Cosmetics
Ingredients of natural origin, without microplastics. Certified according to NATRUE.
Free of plastic Packed up
Packaged in paper, aluminum or glass – without a plastic bottle.
Consistently vegan
Certified plant power. 100% cruelty-free and highly effective.
AI-generated
The no-brainer mission: Your bathroom upgrade – plastic-free verpackt.
We are Ben & Anna – and we believe that good skincare should never feel like deprivation. Our mission began with the search for an alternative that works just as well as our old favorites – but without plastic packaging and without ingredients like parabens or microplastics. Today, we offer you certified natural cosmetics that won't let you down. Whether it's creamy deodorants in paper tubes or dental care products in glass and aluminum tubes: We rely on vegan formulas with plant-based ingredients, made in Germany, completely free of microplastics and parabens. For us, it's about more than just products – together with partners like Project Wings, we have supported concrete projects against plastic waste. No compromises, no changes – simply natural freshness for you.
